About

our Mission

To declare the good news and truth over babies lives, while helping those who are fostered and abandoned. To deliver excellent quality, long lasting children’s apparel. To declare truth in the fashion industry and impliment changes in the processes involved. Through this we hope to educate consumers about their impact of their clothing decisions, and hopefully encourage them to start supporting slow fashion and conscious consumption.

our Founder

I am a South African, born and raised in Pretoria. After having completed the BConsumer Science Clothing Retail degree at the University of Pretoria, I was shocked to see what is happening in the fashion industry. The documentary , “the true cost” highlighted the many horrible aspects of the industry to which most consumers are oblivious to. I have a passion for doing fashion sustainably and ethically, to help change the direction of the capitalistic driven fashion industry. 

I have a great passion and love for children, and I hope to help those who are vulnerable as much as we can, and change their lives for the better. To let all children know that the are “know, seen and loved” despite their circumstance